Helly Hansen's HH-118389225 Unveils SS25 Collection "Reimagined Icons"

Helly Hansen's premium label HH-118389225, dubbed "ARCHIVE," has unveiled its SS25 collection "Reimagined Icons," 251. The futuristic lookbook depict the collection through towering brutalist architecture and arid, rocky landscapes, evoking intergalactic sci-fi worlds like that of Dune.Leading the collection is a contemporary variant of the brand's classic U-205 Sailing Jacket in new colorways and upgraded trims and details. Popular first as a functional sailing jacket and later embraced by 90s ...